The overall marketing strategy and objectives refer to the overarching plan and goals that guide a company's marketing efforts. This strategy outlines how the organization intends to achieve its business objectives through various marketing activities.

Generating leads is a critical aspect of marketing, as it involves identifying and attracting potential customers who have shown interest in a product or service.

An email marketing strategy outlines how a business plans to use email campaigns to achieve its marketing goals and engage with its audience effectively.

Leveraging influencer marketing involves collaborating with individuals who have a significant following and influence within a particular niche or industry to promote a brand, product, or service to their audience.

A customer referral program is a marketing strategy designed to encourage existing customers to refer new customers to a business in exchange for rewards or incentives.